Social media has opened up a new medium for brands and companies to show off any behind-the-scenes action that most people don’t see on a regular basis. It’s also a great way to get instant feedback from either your followers or just anybody that may come across your posts. As most of us remember the tragic embarrassment that was the LA Chargers logo debacle, we learned just how easily trolls will bring you down.
A prime, recent example can be found through the NBA.
First look 👀🔥 #Pelicans pic.twitter.com/0IH0gtI0Ms
— New Orleans Pelicans (@PelicansNBA) February 22, 2017
Once All Star weekend was over, teams around the NBA began making moves right away.
Rumors started to swirl on the internet, as reporters and analysts took to Twitter to discuss all of the different possibilities. On Sunday night, the Sacramento Kings and New Orleans Pelicans made these rumors into breaking news: the Kings would send off Demarcus ‘Boogie’ Cousins to the Pelicans.
It’s now Wednesday morning and what better way to show off new threads than through Twitter? The official Pelicans account tweeted out the first ever look at what the new Boogie Cousins jersey looked like, alongide Omri Casspi’s jersey as well.
Rather than waiting to get to your nearest TV, the internet has taken “breaking news” away from traditional news sources and made it more accessible at a quicker rate. What do you think of the internet and how it’s transcended traditional television?
